DESIGNERS OF THE NEW YORK STYLE DVD SERIES

OPPORTUNITY

Design a series of DVD covers featuring four modern design masters under the Plexifilm label. 

SOLUTION

This project features Paul Rand, Alvin Lustig, Matthew Leibowitz, and Reid Miles: the creators of the New York Style. My design further defines them as Visual Translators, referencing how each one has impacted the way design is communicated visually in modern society. The typography, color palette, and graphic elements are evocative of the time period and of each designer’s work. The removable inside panel has an image from the cover with a clever die-cut, and when the panel is taken out, the piece can become an interactive exercise to explore color and space.