AUREA BRAND IDENTITY
Rebrand an existing company and create a matching identity package and website.
Aurea is a rebrand of Estée Lauder, a high quality skincare and makeup brand that has been remade to give the youthful appeal it needs to stay relevant. Aurea presents that new face by focusing on a clean and airy color palette and sophisticated typography. Our brand logo is inspired by Botticelli’s masterpiece The Birth of Venus, pulling from the curves of the clamshell and the wisdom of the goddess of beauty. It’s an art to learn how to take care of skin and keep up with beauty techniques, and Aurea wants to make that art accessible to everyone through the “Art of Beauty.” The brand’s goal is to remain classic, chic, and current in a constantly changing contemporary world.